Nov 7 – 9, 2022
Prague, Czech Republic
Europe/Prague timezone

How to make a delightful app listing

Nov 7, 2022, 2:00 PM
Ballroom (Hilton Prague)


Hilton Prague

25 Minute Talk Application Ecosystem


Cassidy Blaede (he/him)
GNOME, Endless OS


Over the years I’ve helped build an app ecosystem built on open standards, and these days I work with organizations deploying computers that run on Linux and open source technologies to dozens, hundreds, or thousands of people at a time.

One of the recurring places I’ve noticed app developers struggling is their app’s metainfo—the structured data that essentially forms an app’s marketing page across all the app stores including Ubuntu Software, GNOME Software, KDE Discover, elementary AppCenter, and more.

Let’s fix that! In this talk, I dig into:

  • Who this talk is for
  • Why “marketing” is not a bad word
  • Where and how this metainfo actually shows up
  • All the neat things you can do with metainfo, and
  • Some examples

You don't need to be an app developer to attend this talk, but my hope is that any app developers who do will have actionable advice for immediately making their apps more attractive in every app store on Linux.

Session author bios

Cassidy builds useful, usable, delightful products that respect privacy. He’s the Partner Success Engineer at Endless OS Foundation, a non-profit that deploys a Linux-based operating system with extensive offline learning content to tens of thousands of people around the world. As a GNOME Foundation member, Cassidy works with the Ubuntu desktop’s upstream on design and the app ecosystem. In the past, Cassidy worked as the UX architect at Linux computer manufacturer System76, and he co-founded elementary, Inc., the company behind the Ubuntu-based elementary OS.

Level of Difficulty Intermediate
Social Media,

Presentation materials