Marketing is for more than just businesses. Whether you want to promote a good cause, share your free software project, or find a better career, you can benefit from thinking like a marketer.
Ryan Gorley, a seasoned marketing professional and the creative director at Freehive, will share a framework for thinking like a marketer. He will discuss important concepts like audiences, market positioning, branding, etc., and share real-world examples to illustrate. Participants will be invited to apply these concepts and may receive constructive feedback from Ryan and others. Everyone will come away with a plan to reach and persuade the people important to their cause, project, or career.
Session author's bio
Ryan is a design and marketing professional with nearly 20 years of experience. His formal education is in architectural design and marketing. He is the founder and creative director at Freehive, a creative agency specializing in web design, graphic design, and 3D animation, all using free and open-source software (FOSS). He is the founder of the Inkscape project's outreach team, has contributed to various projects, and actively promotes the use of FOSS by creative professionals wherever and whenever he can.
|Level of Difficulty||Beginner|